Module – 3 | Real Estate Development

Learn how to conceptualize, research, and structure successful real estate projects. This module blends market intelligence with technical feasibility and demand-supply assessment. Participants gain expertise in primary and secondary research, data interpretation, and product mix formulation. Case studies on FAR, TDR, land pooling, and value capture provide actionable insights into development strategy.

1.    Location Assessment

2.    Real Estate Market Research-

·         Secondary Market Research

·         Primary Market Research

·         Competition Scan

·         Benchmarking

3.    Demand & Supply Assessment

4.    Data analysis and Interpretation

5.    Technical Feasibility

6.    Highest and Best Use Assessment-Product Mix Formulation

7.    Case Studies:

a.    Land Value Capture mechanism & techniques with Case Studies

b.    FAR and its Impact on Land Value

c.     Concept of TDR

d.    Additional Purchasable & Incentive FAR

e.    Land pooling

Gain a strong conceptual foundation of the real estate ecosystem and its linkages with the Indian economy. Understand the roles of various stakeholders, core terminologies, principles of real estate, and the sector’s complete life cycle. This module also explores emerging trends, positioning real estate as a vital investment asset class in the evolving economic landscape.

1.    Indian Economy and Real Estate

2.    Trends in Real Estate

3.    Stakeholders in Real Estate

4.    Terminologies in Real Estate

5.    Real Estate as an Asset class

6.    Principles of Real Estate

7.    Real Estate Life Cycle

Module – 5 | Real Estate Sales & Marketing

Master the art and science of real estate marketing, sales and leasing. This module integrates market research, digital marketing, and consumer behavior insights to design effective campaigns and drive sales performance. Emphasis on customer relationship management, and data-driven marketing strategies to ensure long-term brand credibility and customer loyalty.

1.    Market Research & Consumer Behavior

2.    Digital Marketing

3.    Marketing Campaign Design

4.    Project Marketing Residential

5.    Real Estate Sales Management including channel management

6.    Commercial Leasing

7.    Investment Sales

8.    Marketing Alternative asset classes

9.    Relationship Management & Customer Retention (CRM)

10.  Ethical Practices

Module – 7 | Corporate Real Estate & Facilities Management 

Explore how large organizations manage their real estate portfolios as strategic business assets. This module delves into space planning, asset optimization, and transaction models like leaseback and built-to-suit. Participants learn how to align corporate strategy with real estate decisions to enhance organizational efficiency, cost management, and workplace transformation.

1.    Importance of CREAM

2.    CRE Planning Goals

3.    CREAM Strategic Alignment Model & Framework

4.    Real Estate Procurement - Freehold Vs Leasehold, Sale & Lease back

5.    Relocation

6.    Space Planning Alignment to Corporate Strategy

7.    Workplace Transformation over the years

8.    Facilities management