With new waves of globalisation across the world, there is a dire need to develop a band of learning professionals who are armed with strong conceptual foundations and intuitive insights that are also capable of successfully meeting the challenges of the corporate world. AIMA understands this need well and nurtures its students accordingly through its Professional Diploma Programme in Marketing Management. AIMA' s apex body status and industry interface has helped largely to design and align its curriculum course material and teaching methodology to suit the need of emerging trends and needs of working professionals in the marketing and sales area

Consumer Behaviour subject is part of PGDM -Module 3 and PGCM - marketing Module 1