The Professional Diploma in Retail Skills (PDRS) is a workforce development initiative by AIMA, designed exclusively for the Landmark Group to enhance the capabilities of frontline retail professionals.

This industry-aligned diploma equips participants with a strong foundation in modern retail and store operations, while also embedding future-ready competencies such as:

• AI applications in retailing
• Omni-channel customer engagement
• Data-driven decision-making
• Digital merchandising strategies

The programme is tailored to prepare participants for evolving job roles and skill requirements in the dynamic retail landscape.